Marketing is the process of finding, capturing the attention, and bonding with customers. Below is a list of my services that are links to more information about each. They're in the order that they should be addressed by a business that wants to create a strong foundation and grow sucessfully.
Marketing Services
Where are you on your marketing journey?
The Foundation
Proposition
A clear explanation of who you are, what you offer, and why customers should choose you. mk38 helps you define this simply and confidently.
Brand
The words, images, and style that help customers recognise and trust you. We create a clean, professional identity that feels consistent.
Website
Your home online, where people check what you do and decide whether to contact you. We build clear, modern websites designed to convert.
What does your business look like online?
Foundation Questions
Your Proposition
Can you explain what you do in one clear sentence?
Can customers tell why you're different?
Do you feel confident describing your offer?
Does your team explain the business the same way?
Do you know the main problem you solve?
Your Brand
Do you use consistent colours, fonts, and style?
Do your visuals and wording feel unified?
Would customers recognise your brand instantly?
Are you proud to show your brand to clients?
Do you have a simple brand guide?
Your Website
Does your site clearly state what you do?
Can visitors find services and contact details easily?
Does it look modern and work on mobile?
Has it generated enquiries recently?
Is the content up to date?
Creating Visibility
Content
Useful articles, posts, and updates that show customers who you are and what you do. We help you create content that keeps your business visible.
Social & Ads
Your presence on platforms like Instagram and LinkedIn. We help you show up consistently with posts that build trust and attract the right audience.
AI & SEO
Helping your business appear when people search online. We make your website easier to find so more customers discover you.
Why is AI useful to me?
Visibility Questions
Your Content
Do your posts teach customers something?
Do you follow a content plan?
Do your posts match your brand?
Do you reuse content across platforms?
Do you promote your content?
Your Social Media & Ads
Are you active on the right platforms?
Do you run any ads right now?
Do you get real engagement?
Do you respond automatically?
Do new people find you through social?
Your AI & SEO
Do you appear when searching your name?
Do you appear for your services?
Is your site content up to date?
Do you use tools to improve visibility?
Has search traffic increased recently?
Lead Generation
Lead Magnets
Tools that attract new customers, like free guides that encourage people to get in touch. We help you create offers that bring the right people to you.
Email Nurture
Emails that keep you in front of interested customers. We create clear messages that build trust and guide them towards choosing you.
CRM & Automation
A simple system that keeps all your enquiries organised. We set up tools that track leads, send reminders, and automate small tasks.
The importance of Email
Lead Generation Questions
Your Lead Magnets
Do you offer something in exchange for an email address?
Do you collect email addresses from interested visitors?
Do your lead magnets bring in new enquiries?
Do people download or request your lead magnet regularly?
Do you know which lead magnets work best?
Your Email
Do you email customers after sales?
Do you send emails regularly?
Do your emails get replies or clicks?
Do your emails help build trust?
Do you have a simple email sequence set up?
CRM & Automation
Do you track every enquiry in one place?
Do you get reminders to follow up leads?
Do you know which leads are ready to buy?
Do you automate simple admin tasks?
Do you always know the status of each lead?
Scale
Conversion Rate Optimisation (CRO)
Making small improvements to your website or sales process so more visitors turn into customers. We help you spot what’s working and what isn’t.
Retention
Keeping customers coming back. We help you build simple systems that encourage repeat business, loyalty, and referrals.
International Marketing
Helping you reach new customers abroad. We guide you through adapting your message, website, and marketing so you attract clients overseas.
How do I begin selling in the USA?
Scaling Questions
Your CRO
Do you know how many visitors turn into sales?
Do people disappear after a single visit?
Have you tested different versions of your sales process?
Do you review your website performance monthly?
Do small changes lead to more enquiries?
Your Retention
Do you stay in touch with past customers?
Do customers buy from you more than once?
Do you ask for reviews or referrals?
Do you offer anything for returning customers?
Do you track customer satisfaction?
Your International Marketing
Do you get enquiries from outside the UK?
Is your website clear for international visitors?
Do you understand what overseas customers look for?
Can you handle international orders or bookings?
Have you tailored your marketing to other countries?
I know we could do more
Creating and sharing exceptional content via multiple channels, and measuring the results, is the beginning of inbound marketing that results in sales.
CRM & Sales Conversion
Conversion Rate Optimisation
Scaling Paid Ads and Retargeting
